The main point of online video streaming is to free up the space–or, the physical storage–of our handheld devices, whether it is a phone or a tablet computer (or even a gaming console). With the internet already ubiquitous in United States and around the world, it is not surprising that Netflix, Hulu and other paid video streaming services have become popular, as they benefit from the rise of mobile phones.
But Amazon, the largest online retailer in America and in many parts of the world, is changing the norm in the premium video streaming industry. Just recently it announced–according to a CNET report–that Prime Video subscribers with Android-powered devices can now save videos for offline viewing via micro-SD card storage. That is to say, customers must have a compatible Android phone or tablet with SD card slot before they can use the feature.
Amazon says it won’t pack the internal drive of a customer’s phone or tablet because the feature only works with the said removable storage. It is also only for Android because Apple devices, like the iPhone, have no slot for external storage.
The new feature for the Prime Video, says analyst reports, is a game changer that could potentially force Netflix, the largest video streaming service, to change its rules.
THE MARKET SHARE
According to a concise report of Statista about the lucrative video sharing industry, YouTube is still the largest in the world with about seventy-six percent of the market, followed by Netflix with seven point eight percent. However, the second placer is still the ‘one to beat’ in the paid video streaming service department, although YouTube–owned by Google’s Alphabet Inc.–already has launched its own paid video subscription service called the YouTube Red.
It is also worth noting that Netflix is already available globally, so the numbers could change in the coming months, or years.
On a separate report, Statista reveals that the eighteen to twenty-nine age group is leading the video streaming consumption with ninety-two percent, followed by thirty to forty-nine group with eighty percent.